Situated right off the Sunset Strip in West Hollywood, The Hollywood Riviera is a stunning example of Mid-Century Modern architecture, designed by acclaimed Southern California architect Edward Fickett . Built in 1954 by developer Julian Weinstock, the thirty-eight unit building embodies the optimism and elegance of postwar Los Angeles ... clean lines, open courtyards, and a timeless aesthetic that continues to captivate filmmakers and photographers alike.

Architect, write, critic, and former denizen Aaron Betsky wrote in his 1994 L.A Times tribute of how the building’s “landscape, image, structure—the basic elements of architecture—came together with a degree of clarity that is to me one of the hallmarks of great Los Angeles architecture.”

For over half a century, The Hollywood Riviera has been featured in major motion pictures, television productions, commercials, and editorial photo shoots, offering a quintessential sun-drenched, mid-century vibe that’s both historic and effortlessly cinematic.

Production Highlights

Over the decades, The Hollywood Riviera has appeared across:

Feature Films – Classic Hollywood productions and modern Indies— including L.A. Story and Bill & Ted’s Bogus Journey

Television & Streaming Series – A versatile backdrop for dramas, comedies, and period storytelling—including Transparent, Palm Royale, and Daisy Jones and the Six

Commercials & Fashion Editorials – Favored by brands—including Vogue and Amazon—and photographers for its distinct geometry, natural light, and modernist allure.

Why Choose The Hollywood Riviera

Designed by Edward Fickett, FAIA - Celebrated architect known for shaping the Southern California Modern aesthetic.

Authentic Mid-Century Modern Character - Breezeways, sparkling pool, and lush courtyards that photograph beautifully.

Prime West Hollywood Location - Minutes from major studios, production hubs, and talent agencies.

Film Friendly Access - Experienced ownership, easy permitting, and cooperative on-site coordination.

Multiple Looks in One Location - Distinct vignettes including courtyard views, vintage exteriors, and clean-lined interiors.